The gallery
All studio work.
Self-directed briefs, all in one place. We invent the business, then diagnose it and build what it needs. Open a live preview in place, or visit it in full.
11 concept builds
The builds
Gym · Martial arts · 2026
- The brief
- Invent a strength and combat-sports gym in Quezon City: boxing, Muay Thai, jiu-jitsu, MMA, and serious lifting under one roof.
- What it actually needed
- People choose a gym by the room and the coaches, and neither comes across on a phone. The site had to carry the feel of the place, then make the free first session the obvious next step.
- What we decided
- Industrial and high contrast, so the site feels like the room it sells. The house belief up front, the coaches shown as people who compete, and prices in plain sight.
Built to sell the room before anyone walks in.
Brand-firstAtmosphere-ledPhone-first
Café · Specialty coffee · 2026
- The brief
- Invent a specialty coffee and matcha house: single-origin espresso, stone-ground matcha, and a room meant for staying a while.
- What it actually needed
- A café like this sells its pace as much as its drinks. The site had to feel unhurried and still get the practical things across quickly: the menu, the hours, and where to find it.
- What we decided
- A leafy, calm design with room to breathe. The method is told as slowly as it is poured, the space gets its own section, and the menu and the visit details each get a page.
Sets the pace of the place before the first visit.
Nature-ledCalm by designSets the pace
Dealership · Cars & motorcycles · 2026
- The brief
- Invent a car and motorcycle dealership on EDSA, Ortigas Center, that inspects every machine before it reaches the floor.
- What it actually needed
- Buying a car is mostly a question of trust. The site had to answer the buyer's questions (what was checked, how the paperwork works, what happens next) before a salesperson has to.
- What we decided
- Premium and bold, with the machines up front. The buying process is shown in four plain steps, and a whole section covers what the inspection looks for.
Answers the buying questions before the showroom has to.
Premium & boldInventory-ledTrust-first
Portfolio · Photography · 2026
- The brief
- Invent a portrait, editorial, and travel photographer working from a small studio in Makati.
- What it actually needed
- A photographer is hired on the work and on the person behind it. The site had to stay out of the way of the pictures, and make clear who you would actually be dealing with.
- What we decided
- Minimal and refined, with plenty of white space so the photographs carry the page. The services are named plainly, and a booking inquiry comes at the end.
Built to let the portfolio do the selling.
MinimalImage-ledWork-first
Vet clinic · Pet care · 2026
- The brief
- Invent a vet clinic, grooming salon, and pet shop under one roof in Davao City. Soft, calm, and reassuring, to put anxious pet owners at ease before the visit.
- What it actually needed
- Owners arrive worried, and three businesses under one roof can feel like a maze. The site had to calm people down first, then make clear which service they need and how to book it.
- What we decided
- Warm and soft, with the clinic, the grooming, and the shop each given a clear door. The reassurance comes before the price list, and booking a visit is never far away.
Built to settle a nervous owner before the appointment.
Warm & calmService-ledLocal business
Roaster · Coffee chain · 2026
- The brief
- Invent a roaster of single-origin Philippine coffee, "roasted where the rain begins", told as a farm-to-cup scroll from the highlands down.
- What it actually needed
- Single-origin coffee costs more, and the reason is the story behind it. The site had to make people feel where the beans come from before they see the price.
- What we decided
- The page is told as one scroll from the highlands down to the cup, led by photography, with each origin named and the shop waiting at the end of the story.
Built to carry the origin story all the way to the cup.
StorytellingOrigin-ledPhotography
Dental clinic · Healthcare · 2026
- The brief
- Invent a general, cosmetic, and family dental clinic in Bajada, Davao City. Premium but friendly: calm spaces, clear prices, and the patient journey shown step by step.
- What it actually needed
- People put off the dentist because of fear and because they cannot guess the cost. The site had to answer both before anyone picks up the phone.
- What we decided
- Calm and premium, with prices in plain sight and the visit shown step by step, from the first call to the follow-up, so nothing about it is a surprise.
Puts the prices and the patient journey in plain sight.
Premium & calmTrust-firstClear pricing
Restaurant · Fine dining · 2026
- The brief
- Invent a live-fire fine dining restaurant in Fulton Market, Chicago. Candlelit, minimal, and slow on purpose, with the menu, the wine pairings, and the private Glass Room each given its own stage.
- What it actually needed
- A tasting menu is booked weeks ahead, on the feeling of the room. The site had to set that mood and still make the menu, the pairings, and the private room easy to find.
- What we decided
- Dark, candlelit, and minimal. The menu, the wine pairings, and the Glass Room each get their own stage, and the reservation is the one bright thing on the page.
Sets the table before the booking is made.
Elegant & darkMenu-ledAtmosphere
Barbershop · Grooming · 2026
- The brief
- Invent a premium barbershop in Poblacion, Makati: precision fades, straight-razor shaves, and beard sculpting, told in a bold local voice (walang urong, puro sulong).
- What it actually needed
- Most people visit a barbershop site to book a chair, nothing more. The site had to carry the shop's attitude without getting in the way of that.
- What we decided
- Bold and direct, in the shop's own local voice. The services are named plainly, and booking is the shortest path from anywhere on the page.
Makes booking the shortest path on the page.
Bold & directLocal voiceBooking-led
Salon · Beauty · 2026
- The brief
- Invent a premium salon in Quezon City for hair, skin, nails, lashes, and bridal work. Quietly luxurious and unhurried, built around a consultation-first ritual.
- What it actually needed
- Premium beauty clients want to be understood before anyone touches their hair or skin. The site had to promise that care and turn a first visit into a consultation, not a cold booking.
- What we decided
- Quiet luxury, unhurried and soft. The consultation ritual is the first thing explained, and every service leads back to booking one.
Makes the consultation the first step, not the last.
Quiet luxuryConsultation-ledRitual
Resort · Hospitality · 2026
- The brief
- Invent a private island resort in El Nido, Palawan. Earthy, slow, and quiet: villas, wellness, and island culture told at the pace of the place.
- What it actually needed
- A guest choosing a remote island is buying a feeling, not a room count. The site had to slow people down to the island's pace and still answer the practical questions about getting there and staying.
- What we decided
- Earthy and slow, led by photography. The villas, the wellness program, and island culture each get room to breathe, and the practical details sit together where people look for them.
Sells the pace of the island, not just the room.
Slow livingPlace-ledPhotography