Digital Friday Studios.
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Concept build · not a client project

Silong Coffee Co.

Roaster · Coffee chain · 2026

Built to carry the origin story all the way to the cup.

The brief

Invent a roaster of single-origin Philippine coffee, "roasted where the rain begins", told as a farm-to-cup scroll from the highlands down.

What it needed

Single-origin coffee costs more, and the reason is the story behind it. The site had to make people feel where the beans come from before they see the price.

What we decided

The page is told as one scroll from the highlands down to the cup, led by photography, with each origin named and the shop waiting at the end of the story.

  • Storytelling
  • Origin-led
  • Photography
The Silong Coffee Co. concept site
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